GenAI strategy for your business
How do you turn GenAI into a meaningful business strategy?
Generative AI is full of potential, but translating that into strategic decisions is a challenge many organizations are facing right now.
On Tuesday 7 October, 2025 we’ll explore how companies can shape their GenAI strategy through a combination of academic insight and business experience. You’ll gain inspiration, share ideas, and connect with peers who are navigating similar questions.
What to expect
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A keynote from prof. Willem-Jan van den Heuvel offering the academic perspective on GenAI strategy
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A business keynote from one of our partner companies (to be announced)
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Interactive roundtable sessions to exchange views, challenges and insights with other professionals
Why attend?
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Learn how others are approaching GenAI. From research and business perspectives
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Reflect on your own strategy and next steps
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Connect with peers, partners and the JADS community
Whether you’re already experimenting with GenAI or just starting to map the impact, this event will give you the input and inspiration to move forward.
Participation is free, registration required.
PROGRAM
- 15:00 – 15:30 | Welcome & Walk-in
- 15:30 – 16:00 | Keynote: The academic perspective
Prof. Willem-Jan van den Heuvel (JADS / Tilburg University)
How GenAI is shaping strategic thinking in business. Drawing from academic research and real-world collaborations, Willem-Jan explores how GenAI influences strategic decision-making and organizational transformation. - 16:00 – 16:30 | Keynote: The business perspective
Saskia Dekkers, AI specialist at CM.com
Experiences from the field: how one of our partners is approaching GenAI strategy in practice. - 16:30 – 17:30 | Breakout sessions / Roundtable discussions
Guided discussions to reflect on the themes raised in the keynotes.
What resonates with your context? What challenges do you face? What opportunities do you see?
Each table will be moderated, with space for interaction and exchange. - 17:30 – 18:30 | Wrap-up & networking drinks
We’ll close the afternoon with informal drinks and the opportunity to continue the conversation.
About the speakers: Prof. Dr. Willem Jan van den Heuvel
Willem-Jan van den Heuvel is a full professor in Computer Science with a strong focus on applied AI and data-driven business innovation. He has authored over 200 publications and contributed to numerous Dutch and EU research projects in AI and software engineering. As an active contributor to interdisciplinary education and research at JADS, he helps bridge academic insight and business relevance. Willem-Jan has held visiting positions at institutions including UC Berkeley, Sapienza University (Rome), and the Polytechnic University of Milan.
About the speakers: Saskia Dekkers | CM.com
As Lead AI Specialist at CM.com, I help organizations strategically implement AI to maximize customer value. Whether it’s Agentic AI in customer care and marketing, or traditional machine learning methods in marketing automation, I guide companies in selecting and implementing the right AI solutions.
My approach focuses on understanding each organization’s unique challenges and identifying processes that benefit from automation. By combining smart AI applications with human expertise, we create more efficient workflows and enhance the consumer experience.
Together with my team, I strive to make AI accessible and impactful for businesses, so they can serve their customers in the best possible way.